Shopify Migration Guide | SEO & Website Transfer Checklist

Thinking About Migrating Your Website to Shopify? Read This First.

At some point, every growing brand asks the same question:
“Is it time to switch to Shopify?”
Short answer: Probably yes.
Long answer? Depends on how you migrate.

Why Everyone Is Making the Move

It’s no coincidence that industry leaders like Altınyıldız Classics and English Home chose Shopify.
Behind its simple admin panel lies a powerful, developer-friendly infrastructure.
With Liquid coding, a vast app store, and seamless scalability, Shopify is not just a platform—it’s a growth engine.

But let’s be honest: migration isn’t plug-and-play.
Unless you know what you’re doing. (And no, YouTube tutorials won’t cut it this time.)

7 Critical Steps to a Smooth Shopify Migration

1. Assess Your Current Setup

What CMS are you using? How are your URLs structured?
Do you have thousands of SKUs with complex variants or just a dozen hero products?
Not everything is worth migrating—and that’s okay. Knowing what to leave behind is part of the strategy.

2. Theme & UX Design Planning

Will you use a premium theme or build a custom one?
With our full Liquid expertise, most of our clients opt for tailored themes built for speed, SEO, and conversions.
We're not here to install a theme and vanish—we’re building experiences.

3. Data Migration (Products, Customers, Orders, etc.)

Manual CSV uploads? No thanks.
We offer API-based automated transfers for faster and cleaner results.
If you're on Shopify Plus, your options get even stronger with advanced scripting and support.

4. Protect Your SEO Assets

The biggest migration sin? Losing your Google rankings.
We handle 301 redirects, canonical tags, sitemap restructuring, and metadata transfers like it's second nature.
(Yes, we even “notify” Google bots about your new address—courteously.)

5. Apps and Integrations

Shopify App Store is impressive—but custom integrations are our playground.
We work with tools like Channel Advisor, ChannelEngine, ERPs, and local carriers like HepsiJet.
From payment gateways to shipping solutions, we make it all talk to each other.

6. Testing and Go-Live

What works in sandbox doesn’t always work live.
That’s why we stress-test every flow—cart, checkout, payment, email triggers—before you go live.
No surprises on launch day. (Okay, maybe a celebratory coffee.)

7. Post-Migration Monitoring & Optimization

The job isn’t done when the site is live.
We hook up GA4, Hotjar, Meta Pixel, Clarity, and ensure your Core Web Vitals stay green.
Performance audits? Weekly. SEO checks? Always.

So, Why Shopify?

  • Fast page loads → Better mobile conversions

  • Scalable across global marketplaces → Amazon, Otto, Zalando, About You? Easy sync.

  • Built-in automation tools → Marketing flows via Klaviyo or Omnisend

  • Plug-and-play for dropshipping and POD models

Why Us?

We led the e-commerce operations for top-tier brands like Altınyıldız Classics and English Home.
We’re not the “upload logo and call it a day” type of agency.
We build with Liquid, optimize backend logic, and deliver conversion-driven design with technical SEO baked in.

So if you're thinking
“I want to move to Shopify without losing my data, traffic, or sales”
let’s talk.
(Zoom coffee is on us ☕)

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